Build your own website?BYO? Good or Bad.
What is the deciding difference between a Build your own website and employing a professional organisation to deploy your brand and business?
Over the past few years the internet has been growing at a rapid rate, so much that some web design companies have developed templates, albeit it rather fluid templates, to ease the development of new sites and speedily posting them to the world wide web.
Fundamentally this poses the big question, “Why employ a professional?”
Let’s use the analogy of DIY.
Up to 30% of home renovations are now said to be DIY projects, we’re not talking about changing a light bulb or replacing a fuse this percentage incorporates any project from rehanging doors to knocking down internal walls. “The Royal Society for the Prevention of Accidents estimated DIY is the cause of more than 200,000 people being rushed to A&E each year. And as if that isn’t bad enough, it’s reckoned the damage to homes ran to £688 million last year. According to Santander, this means a repair bill of £195 on average”.
Put in to context, we would use DIY not as the creation of a digital project but the amendment or editing of an existing project, the fee of £195 is a little more than we would expect for a repair bill for the digital project, however try to imagine the loss of revenue from visitors passing by your website because it is not inviting enough, images are missing, typography is incorrect or even something as little as a spelling mistake.
Now imagine if the 30% of home renovations were actually 30% of home developments, our equivalent of the foundation/structure/layout/content of a project, £195 would not repair the damage created due to non-functionality or an incorrect structure?
This is why standards have been set and a good development company adhere to these.
DIYers are not always aware of the standards and therefore cannot adhere to them. This is why professional companies still exist, foundations, structure, and design are all controlled by these standards.
So far in 2014, 74% of all adults bought goods or services online, up from 53% in 2008, could you risk allowing your digital project to send visitors to your competitors?